Current Events

KFC’s “Buckets for the Cure”? Seriously?

Ok, I have to say that I think this whole pink ribbon marketing alliance between individual businesses and Susan G Komen may be going a little too far.  KFC is starting a “Buckets for the cure” campaign??  You can buy a bucket of fried chicken to benefit breast cancer awareness??  I’m not even sure how to react to that. 

For all the “awareness” fostered over the years by the Susan G. Komen Foundation, and all the money that has changed hands, has there been a proportional amount of progress made? And where is the emphasis on prevention?  I agree that looking for a cure is important, but even if we discover the perfect way to kill or remove the cancer…what keeps it from happening again?  Wouldn’t we be better served by preventing initial cancers, and understanding how to prevent recurrences of previous cancers? 

I guess the point of all of this is to “Think before you Pink” to quote www.BCAction.org.  It’s great to support a cause that’s close to your heart, but know where the money goes, and make sure that you agree with the philosophies you are promoting. 

Read the full article about KFC and Susan G.

You should also taka a minute to watch my video workshop on Breast Cancer Prevention.

Alright, now leave some comments and let’s start some discussions!

-Patrick

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5 thoughts on “KFC’s “Buckets for the Cure”? Seriously?

  1. I laugh everytime I see the commercial on TV. This is a great idea. Let’s trade out breast cancer for cardiac heart failure and high cholesterol. Good thinking kids.

  2. It’s pretty simple. The Susan G Komen charity is not acually hoping for a cure, they just say they are. In fact, with some of food companies they’ve partnered with, I’d have to say it’s just the opposite. It’s a brilliant strategy so the charity will assure it’s longevity, partner with junk food products that cause cancer. The took a good lesson from the American Diabetes Association (who’s says that eating sugar is just fine and dandy).

  3. Aha! A real purpose for the government–make legislation against advertising designed to insult our intelligence. Everybody knows that fried chicken, on this planet, is bad for you, however people are either emotional about the topic of breast cancer or sheeple (willing to follow any trend). I thought they had already crossed the line when the year after I participated, in the 60 mile walk-a-thon (2006), there were so many products at the grocery store “endorsed” by Susan G. Komen. I am sorry. When something is that mass marketed, it is past its prime. No longer is it a cause, it is a business.

    Anyways, I totally agree that the focus should be on prevention. Unfortunately, the dictators of our economy are possibly to narrow minded to see that there could be financial opportunities if we focus on prevention, they would just be different. And imagine the amount of money that we might free up to open up different sectors of business, learning, opportunity. I read an interesting article in Men’s Health last month and this guy talked about French health care. I am not sure of their details on prevention, but they have a vested interested in being proactive…

    A brief synopsis. France has a similar system. People pay taxes and medicine is run by the government. France spends 11% of GOP (I am rusty and don’t have article near) and we spend about 16%. They are able to have coverage for all of their CITIZENS. You pay up front and they reimburse you 70% of your out-of-pocket, unless you are really sick and then they REIMBURSE 100%. Just imagine the reduction in stress related illnesses from this fact alone. The French are happy, and they appreciate that nothing is perfect and have worked to make it better since this type of coverage began after World War II.

    Learn from our mistakes? What a novel idea. Isn’t that what we teach our children and students? How come nobody that makes it to congress seems to remember? How do we get so disconnected from our true self that knows this? I am reading a book “Brain Wave Vibrations” which I purchased as a way to get my brain back in touch with my body and I have learned so much more. Specifically that we are all pretty disconnected, and this is a great opportunity in history to reconnect and make a change.

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